Event Branding & Publicity
In this 9-week digital art workshop, participants will explore the essentials of graphic design and event branding using Affinity Designer. Each 90-minute session will guide participants through the process of creating compelling and cohesive branding elements for a music concert event. From initial concept development to final design execution, participants will learn how to create eye-catching posters, social media graphics, merchandise designs, and more. Through hands-on practice, live demonstrations, and personalized feedback, this workshop will help artists elevate their graphic design skills and create professional-quality event branding materials.
9-Week Outline:
Week 1: Introduction to Event Branding and AF designer
- Welcome and overview of the workshop
- Introduction to AF DESIGNER tools and interface
- Basics of event branding and its importance
- Simple exercises to get familiar with digital graphic design
Week 2: Concept Development
- Brainstorming ideas for music concert branding
- Techniques for creating mood boards and concept sketches
- Hands-on practice: Developing initial concepts
Week 3: Typography and Logo Design
- Understanding typography principles and best practices
- Techniques for creating impactful logos
- Hands-on practice: Designing a concert logo
Week 4: Color Theory and Application
- Basics of color theory and its role in branding
- Techniques for selecting and applying colors
- Hands-on practice: Creating a color palette for the concert
Week 5: Poster Design
- Principles of effective poster design
- Techniques for layout, composition, and visual hierarchy
- Hands-on practice: Designing a concert poster
Week 6: Social Media Graphics
- Creating cohesive social media graphics for event promotion
- Techniques for designing engaging posts and stories
- Hands-on practice: Designing social media assets
Week 7: Merchandise Design
- Exploring merchandise design options (e.g., T-shirts, stickers)
- Techniques for creating appealing and brand-consistent merchandise
- Hands-on practice: Designing merchandise for the concert
Week 8: Finalizing Designs and Preparing for Print
- Techniques for refining and finalizing designs
- Understanding print specifications and file preparation
- Hands-on practice: Preparing designs for print
Week 9: Presentation and Review
- Presenting final branding concepts and design
Students will need a copy of Affinity Designer https://affinity.serif.com/ available for iPad or Desktop.
